Testimonials
What our community says about BBICC
BBICC gathers the brightest students, top industry professionals, and respected judges from around the world.
At BBICC, every experience matters. These testimonials showcase the impact of our competition from different perspectives — participants, mentors, judges, and partners.
What they say about us
Zorana Branković
COO/Executive board member at Banca Intesa Beograd
“I had the honor of participating as a jury member in this BBICC event. This experience was not only a privilege but also a profound learning opportunity. The competition showcased the incredible talent and innovative thinking of students from around the world, each presenting unique solutions to complex business challenges. As a jury member, I was impressed by the depth of analysis, creativity, and professionalism exhibited by the participants. It was inspiring to witness the dedication and enthusiasm of these young minds as they tackled real-world problems with such vigor and intelligence. The organization of the competition was impeccable, with a seamless coordination that ensured a smooth and enriching experience for both participants and jurors. I am grateful for the opportunity to contribute to this prestigious event and to be a part of a platform that nurtures and celebrates the business leaders of tomorrow.“
Vukašin Grozdić
State Secretary at the Ministry of Science, Technological Development and Innovation, Government of the Republic of Serbia
“Being part of this prestigious global competition is a privilege, as it is also an opportunity to promote the culture and values of our country. I believe that by solving real business problems, the participants have gained valuable knowledge that will be of immeasurable benefit to them in their future business endeavors, and our Science Fund is certainly richer for new program proposals and ways of collaborating with the industry. I would like to express my sincere gratitude to the entire organizational team, Professor Vesna Damjanović, and the Faculty of Organizational Sciences for their dedication and significant contribution to the future of innovative business!“
Vladimir Denona
Director of Operations at Delhaize Serbia
“Being part of such a significant academic competition is both a privilege and an honor. The organization was at the highest level, as befits a competition of this nature. This was a very meaningful and interesting experience for me for several reasons. I had the opportunity to be in the company of young global talents, the best in this field, and to hear numerous creative and innovative solutions. I saw how they think when faced with challenges from the real business world. I believe that the feedback they received directly from business professionals, who have practical experience, was valuable to them. What impressed me the most was the energy and enthusiasm of the organizers, the professors from the Faculty of Organizational Sciences, and everyone else involved. It is now absolutely clear to me why this is one of the top 10 business case competitions in the world.“
Sean Limon
Advisor, University of Florida
This is my sixth BBICC, and it just gets better every year. With any case competition, there are really three key things that matter most – the social side, the cultural side, and the competition side.
From the social side, BBICC does such a great job of bringing all the competitors together for events where they can really get to know each other – which is so important. They treat the coaches phenomenally here; we’re treated like kings and queens, and it’s just fantastic.
From the cultural side – that, for me, is one of the best parts of BBICC. We don’t know much about Serbia, but after coming here for six of these competitions, I’ve learned how incredible the people are and how deeply hospitality is ingrained in their culture. That’s something I truly wish we had more of back in the U.S. – the way you’re treated like family, and how well they host you. So that’s why I say the cultural side of BBICC is just wonderful.
Now, from the competition side – this year has been particularly fantastic. We’ve had three cases, and each time, the judging and feedback were excellent. I say that even though my team completely bombed the first case – the feedback we received was negative, but it was absolutely accurate and constructive. The judges have been great all week, the cases have been great, and overall, it’s just been an amazing experience. Every time I come here, it’s a fantastic week, and I can’t wait to come back again.
Richard Donovan
Advisor, McGill University
“On behalf of my team and myself, I want to thank you and your team for one of the best case competitions that I have participated in. Everyone, from your executives, volunteers, and team hosts, were so professional and welcoming. They all went out of their way to ensure that all participants had the most memorable experience. I know that I will remember this competition forever. I personally really liked the case. It was well written and quite the challenge. Well done! After only your first annual competition, you are already among the top 5 world-class case competitions in the world!”
Nikša Ilović
Director of Sector for the management of the retail customer segment in Banca Intesa
“The entire event has exceeded my expectations. We value the opinions of people outside of our company, as well as the ideas that could potentially lead us to the innovations that we could implement. I would like to take part in this kind of event in the future because I think that this is something that creates a competitive advantage – to be part of the event, to be a sponsor, and to have a chance to discuss with these young people with remarkable ideas.”
Nikola Šurlan
Co-Founder at PetKlub & Radoznali vrabac
“The impressions, as they are every year, are phenomenal. BBICC has consistently succeeded in supporting young talents by providing them with something closest to real business experience, with real problems and real feedback from people in the business world, from whom they can learn a lot. At the same time, my impression is that companies always have their eyes open and are pointed to areas they haven’t considered, which I believe brings great value to everyone.“
Milan Petrovic
President of the Serbian Association of Managers
“It was a pleasure to be a part of such a great international atmosphere in Belgrade. The beauty of all the diversity of young people from all around the world, together with the professional organization from you and your team, resulted in a great feeling of satisfaction and the impression that all of us were doing the right thing. Honestly, I had an impression that Ana, Marija, and the whole team, together with you, is actually the company specialized in Event Management. Every move, every word, every gift, the whole energy and emotion about the event was on the TOP LEVEL. Definitely, you can count on my support for all activities that will come. I wish you every success in your future work.”
Jovana Đinović
Marketing and Sales Director at Oktacron
“I have to say, I’m very satisfied with this competition. Before coming here, I had really high expectations, because I know that BBICC brings together top candidates and encourages innovative thinking. After seeing these business cases, I can say that the students not only met my expectations, but exceeded them. Their strategies were very creative and well-organized, and they demonstrated a strong understanding of the cybersecurity industry and market opportunities.“
Jerome Tan
Participant, National University of Singapore
“Thank you very much, once again, for inviting us to the first BBICC. Our experience at the competition was one that will stay with us for the longest time. From the moment we set foot in Belgrade, the organizing committee of BBICC was exceptional. They were friendly, personable, understanding, and kept the programs running very smoothly, in an efficient manner. This really shows how much work you all have put in to ensure that everything was perfect for us, and to all of your credit, it really was. I am sure that beneath what we saw, there was much, much more work that went unseen, but not unappreciated! We applaud the enthusiasm with which you’ve brought this competition to life, and we thoroughly enjoyed meeting everyone in Belgrade. We feel privileged and happy to have been the first champions of what, we’re sure, will emerge as a brilliant showcase of the wonderful country of Serbia for years to come!”
Jelica Ljušić
Sales and Marketing Manager at Amadeus Serbia and Montenegro
“It was a great honor and privilege to be a member of the jury team at the Belgrade Business International Case Competition 2024, which gathered young people, future business professionals from 20 respected Universities worldwide in solving real business cases. They gave us a fresh view and ideas on how different business situations can be solved in this challenging moment. BBICC 2024 is one of the best-organized events I have ever participated in. Special gratitude goes to Professor Vesna Damnjanovic and her brilliant team, who made it all happen!“
Igor Brkanović
Managing Director at Vrata znanja
“The competition was, as I mentioned, exceptionally well-organized, with many participants and different perspectives on the same phenomenon, which provides a unique freshness and opportunity to enrich existing approaches in thinking.“
Filip Karić
Country Sales Manager for Serbia at Magdis Grupa
“It was an honor to be part of an event like BBICC. There were many talented participants with outstanding proposals for implementing a new brand in the market. It was also a pleasure to collaborate on the jury with people who are exceptional professionals in their field and who made their decisions professionally. In addition, I would like to commend the excellent organization of the event, which went perfectly. All praise goes to everyone involved in the organization.“
Emina Potrić
Fundraising Manager at Novak Djokovic Foundation
“It was a great honor and a privilege for me to be a jury member at BBICC 2024, one of the top 10 student case study competitions in the world. I had the immense pleasure of meeting the most talented students from universities worldwide and professionals, and evaluating the presentations of the competing teams. I was truly amazed by the young, creative people with brilliant minds, who inspired me and left a strong impression on me in the way they think and find innovative solutions to business challenges. For me, this prestigious competition was an immensely valuable and useful experience, where I gained deeper insights into new business trends from future business leaders. I would like to thank from the bottom of my heart the BBICC team led by Prof. Vesna Damjanović for the exceptional organization of the event and warm hospitality.“
